The appliance and consumer electronics giant Beko is a significant presence around the world—particularly among a younger demographic. The visual identity for Beko can be seen on the jerseys and stadium signage for FC Barcelona, which it sponsors.

The new Beko logotype is youthful and approachable, with an angled underscore that suggests energy and optimism. The blue color in the logo is a brighter shade of the navy blue that Beko has traditionally used. In 2014, Beko entered into a sponsorship agreement with FC Barcelona, one of the most famous soccer clubs in the world, and the new visual identity now appears on team jerseys and stadium signage through 2018.